NMJ Lovers
Curating A Wedding With Sentiment | Your Day By Chloe
What makes a wedding feel personal? What defines its shape, and feel? How does it translate from a series of loose threads into a lifelong memory?
On the NMJ Journal, we speak with stylist and wedding planner Chloe McPherson of Your Day by Chloe, the creative behind our Language Of Love campaign. She shares how couples can bring intention into every detail – from the jewellery they wear to the way they shape the day.
Image captured by House of Lucie.

What’s the first thing you wish people knew when embarking upon the wedding planning process?
That a wedding is, in fact, one big party. It’s a celebration of your love, with all your favourite people in one room (or one location, or multiple… you get the gist).
Remember to always come back to what you both love – it’s your one chance to force your favourite people to enjoy all of your favourite things, so lean into what makes a celebration feel like YOU. Whether that’s caviar and an aesthetic tablescape, or cheeseburgers and a rave cave. Remember to come back to what makes you both, authentically, you.
How did you first find your way into wedding styling and planning? Was it always the dream, or something that developed organically over time?
My story goes way back to when I was five years old. My parents owned a horse-drawn carriage business on the Gold Coast, and would have an optional add on for their couples to book a really cute flower girl as part of their package. No joke.
After school, I knew I wanted to plan weddings and so after a short-lived stint at university, I landed anincredible internship with a wedding planner in London. I moved to London solo, at age 19, and that’s where my love for weddings really began.
What do you love most about weddings, and working with your clients in this capacity?
I love that I am able to play a role in one of the most joy-filled times in people’s lives. The feeling of creating a day that truly reflects them as a couple, being surrounded by people on their happiest days, it’s such an honour and I do not take it for granted.
What’s the first thing you wish people knew when embarking upon the wedding planning process?
That a wedding is, in fact, one big party. It’s a celebration of your love, with all your favourite people in one room (or one location, or multiple… you get the gist).
Remember to always come back to what you both love – it’s your one chance to force your favourite people to enjoy all of your favourite things, so lean into what makes a celebration feel like YOU. Whether that’s caviar and an aesthetic tablescape, or cheeseburgers and a rave cave. Remember to come back to what makes you both, authentically, you.
How did you first find your way into wedding styling and planning? Was it always the dream, or something that developed organically over time?
My story goes way back to when I was five years old. My parents owned a horse-drawn carriage business on the Gold Coast, and would have an optional add on for their couples to book a really cute flower girl as part of their package. No joke.
After school, I knew I wanted to plan weddings and so after a short-lived stint at university, I landed anincredible internship with a wedding planner in London. I moved to London solo, at age 19, and that’s where my love for weddings really began.
What do you love most about weddings, and working with your clients in this capacity?
I love that I am able to play a role in one of the most joy-filled times in people’s lives. The feeling of creating a day that truly reflects them as a couple, being surrounded by people on their happiest days, it’s such an honour and I do not take it for granted.
"When planning a wedding it’s really important to come back to what the couple values most. It can be really easy to get lost in the world of wedding trends but if you pair it right back, and focus on a few key elements, I always find the impact is far greater."
"When planning a wedding it’s really important to come back to what the couple values most. It can be really easy to get lost in the world of wedding trends but if you pair it right back, and focus on a few key elements, I always find the impact is far greater."

How would you describe your approach to wedding planning and styling?
My approach is simple - I get to know my couples, what they love, what they hate, what they cook when their friends come over, what music they listen to. And essentially try to reflect all of those things in different elements throughout their day.
My goal is to always create a day that feels authentic to them as a couple, and to make the entire planning process as joy-filled as possible.
What guiding principles or values do you return to when making design and planning decisions?
When it comes to design, I always lean towards a “less is more” approach. I am heavily inspired by restaurants - the clean minimalist tablescapes, brought to life with fresh flowers and an abundance of good food. When planning a wedding it’s really important to come back to what the couple values most. It can be really easy to get lost in the world of wedding trends but if you pair it right back, and focus on a few key elements, I always find the impact is far greater.
In your experience, how do you balance the visual beauty of the day with creating a meaningful, seamless experience for the couple and their guests?
Guest experience always comes first. Ensuring your guests (including the couple themselves) are warm in the cooler months, cool in the hotter months, dry on the wet days and well fed is more important, in my opinion, than any visual element.
Including personal touches will always make a day feel meaningful. Don’t just do something because everyone you know has done it at their wedding. Incorporate your favourite things, and your guests will be leaving saying “that was SO them”.
How would you describe your approach to wedding planning and styling?
My approach is simple - I get to know my couples, what they love, what they hate, what they cook when their friends come over, what music they listen to. And essentially try to reflect all of those things in different elements throughout their day.
My goal is to always create a day that feels authentic to them as a couple, and to make the entire planning process as joy-filled as possible.
What guiding principles or values do you return to when making design and planning decisions?
When it comes to design, I always lean towards a “less is more” approach. I am heavily inspired by restaurants - the clean minimalist tablescapes, brought to life with fresh flowers and an abundance of good food. When planning a wedding it’s really important to come back to what the couple values most. It can be really easy to get lost in the world of wedding trends but if you pair it right back, and focus on a few key elements, I always find the impact is far greater.
In your experience, how do you balance the visual beauty of the day with creating a meaningful, seamless experience for the couple and their guests?
Guest experience always comes first. Ensuring your guests (including the couple themselves) are warm in the cooler months, cool in the hotter months, dry on the wet days and well fed is more important, in my opinion, than any visual element.
Including personal touches will always make a day feel meaningful. Don’t just do something because everyone you know has done it at their wedding. Incorporate your favourite things, and your guests will be leaving saying “that was SO them”.



Is there a moment during a wedding that you always look forward to – one that reminds you why you love what you do?
Always the moment where I am getting my couple ready for the aisle. The anticipation and emotion is always so high, and I always feel so lucky to be right there with them in that moment.
Are there certain elements – whether colours, textures, or types of spaces – that you’re especially drawn to right now, or that you think have timeless appeal?
Restaurants! I will forever be inspired by the beauty of a nice restaurant. The leather bound menus, instead of a piece of card for every single guest. Chic table lamps, over heavy candles. The use of art in a space. Thin-stemmed wine glasses. Crispy pressed linen. My answer to this question has always been the same, so I think that counts as timeless!
For couples planning their wedding, what’s your top piece of advice for creating a day that feels authentic, intentional, and uniquely theirs?
Sit down each week (or once a month!) and have a dedicated wedding date night. Use this time to get to know more about each other, and what each of you value in a wedding from a guests perspective. Go through your top priorities, your non-negotiables and what gives you the ick at weddings in general. This will not only keep the wedding chat to a contained time within your busy week, but will also help to bring you closer throughout the planning process.
Go through each formality and tradition – from the concept of a bridal party altogether, a first dance, cutting of the cake, walking down the aisle, a first look – and discuss your thoughts on each of these and whether you feel strongly about including them in your day.
You may be surprised at what your partner values, or what they couldn’t care less about. Use all of this knowledge to drive your decisions in planning. Allocate more budget to the things you value higher, or you know you would enjoy as a guest, and remove anything that does not align.
Is there a moment during a wedding that you always look forward to – one that reminds you why you love what you do?
Always the moment where I am getting my couple ready for the aisle. The anticipation and emotion is always so high, and I always feel so lucky to be right there with them in that moment.
Are there certain elements – whether colours, textures, or types of spaces – that you’re especially drawn to right now, or that you think have timeless appeal?
Restaurants! I will forever be inspired by the beauty of a nice restaurant. The leather bound menus, instead of a piece of card for every single guest. Chic table lamps, over heavy candles. The use of art in a space. Thin-stemmed wine glasses. Crispy pressed linen. My answer to this question has always been the same, so I think that counts as timeless!
For couples planning their wedding, what’s your top piece of advice for creating a day that feels authentic, intentional, and uniquely theirs?
Sit down each week (or once a month!) and have a dedicated wedding date night. Use this time to get to know more about each other, and what each of you value in a wedding from a guests perspective. Go through your top priorities, your non-negotiables and what gives you the ick at weddings in general. This will not only keep the wedding chat to a contained time within your busy week, but will also help to bring you closer throughout the planning process.
Go through each formality and tradition – from the concept of a bridal party altogether, a first dance, cutting of the cake, walking down the aisle, a first look – and discuss your thoughts on each of these and whether you feel strongly about including them in your day.
You may be surprised at what your partner values, or what they couldn’t care less about. Use all of this knowledge to drive your decisions in planning. Allocate more budget to the things you value higher, or you know you would enjoy as a guest, and remove anything that does not align.



THE VOW BENEATH THE VOW.
THE VOW BENEATH THE VOW.
The Language Of Love
The Language Of Love
Your love story rendered in thread and gold.


Ever Ours Necklace | Pearl


Forever Earrings | Pearl


This Moment Bracelet | Diamond


Us Earrings | Pearl

