An interview with Home Beautiful...
We thought it might be nice to share a few recent snaps of the studio and a little bit from our interview with Home Beautiful. They chatted to Natalie about work, running a jewellery business, staying small when demand is big and her celebrity clients...
Tell us a little bit about your work and how you got started?
Natalie: "I am originally from the UK and moved to Australia about ten years ago. I basically started building up the business as soon as I got out of university. It takes a lot to build a studio and all the equipment you need. I started doing small stuff from home and built the brand slowly alongside working full time at other places. The first proper collection we put out on wholesale was about five or six years ago and from there it's been a gradual, really organic growth."
How has the business developed?
"We were working from my spare bedroom only 18 months ago. Getting the studio and showroom space was a big step. Initially, it was just me, now there is six of us. Having the studio allows us to have a concentration and more of a presence and that really facilitated the bespoke side of the business, which was where we wanted to get the focus to - it just took a while to get there."
How did you get into designing engagement and wedding rings?
"The bridal side to the business kind of happened organically. Rather than pushing for big goals, we tend to go with what's working and develop and nurture those things. I designed an engagement ring for a friend of mine, it was the first one I did and that started a whole new way of working. Now, it has become a huge part of the business. With the engagement rings, we have a completely different approach to other jewellers and offer a different experience. It's really personal and intimate so it doesn't feel like a jewellery shop, which is what I always wanted for this space."
Catch up on the full article here