Rumi | Lensed By Joanna Halpin
Rumi, our latest collection brought to life by NMJ muse Joanna Halpin, whose creative eye shapes these forms, forged from raw materials, giving us a glimpse into a moment in time.
"I seek creative inspiration in observing the world around me, and capturing the beauty that I see in it."
'Rumi' translates to "current of flow", symbolic of a shifting and evolving journey.
"This sentiment really resonates with me. I can often be quite impatient, so it’s been a challenging lesson for me to learn (and continue to learn) to let life flow. I find that if I embrace this philosophy, everything always works out as it should and the process becomes much smoother."
"My favourite way to shoot a project is to have the time to let it unfold naturally and as organically as possible. The light in my apartment in New York can be beautiful, evolves and changes throughout the day: I used that to capture this collection as stills, details and self portraits. Following the flow of light."
"I love collaborating with brands in the capacity I have with you - being given the time and creative freedom to shoot a project on film… I would love to continue down that path with how I work and create over the coming year."
Rumi
Water flows. Never staying put, it surrenders. Rumi is designed to be stacked and made to be lived in, moulding perfectly to the wearer’s life.