Our Approach

Quality craftsmanship is equally important to us as sustainability,
which is why as a business,
it’s our mission to deliver both
to the best of our abilities.


In every situation, we believe that love must go on and we will go on in love. In even the most trying of times, the glue that holds us together is kindness, empathy and love – and creating jewellery entwined with these qualities and sentiments, is what fuels us as a team.

We are inspired by your individual stories and create every piece to order. This is true for our custom pieces as well as the three transeasonal collections we launch each year. We offer a personal and bespoke jewellery experience – whether you are ordering from one of the collections or you’re booking an appointment to create your own bespoke moment – our hands on, relaxed approach is focused on sentiment and connection. Because each piece is made by hand, it is entirely unique to you.

The Hand made process


With every piece of our jewellery handmade to order, we function as a minimal waste company. We only supply to demand, and do not create an excess of goods. Handcrafting our jewellery in-house gives us complete control over the process - from sourcing and production to setting, finishing and packaging. We create one sample per season and then every single piece ordered instore or online is made specifically for the customer. These procedures and practices have largely remained the same since the inception of the brand, only expanding as we have scaled our production. 
We approach sustainability as a journey, rather than a destination, especially in an ever evolving industry such as ours. This is undertaken with a great deal of responsibility, and with great investment - with our clients as our focus and our sense of moral responsibility as our drive. We hope to lead by example and hope that other jewellery companies will undertake similar initiatives to drive long term change, shifting to a point where this type of practice and level of consciousness becomes the normal not the exception. 

our sustainability journey


We are committed to doing our part to make this world safe and equal for everyone. We have a beautiful multicultural team at our NMJ Head Office but we recognise that we are based in a community which is not culturally diverse. We pledge to promote diversity and consciously ensure inclusion and equality is reflected in our messaging.

As a business, and as individuals, we will listen, read, learn and educate ourselves on ways we can help to create a future where racial injustice and inequality is eradicated, and a world where men and women share equal rights and opportunities within the workplace. We currently have 26 team members at head office in which 14 women hold senior positions. We acknowledge that Aboriginal and Torres Strait Islander Peoples and our Indigenous community in Australia suffers every day and we will do our best to be active allies in the fight for change. We have and will continue to donate to charities who fit with our fight for equality and we welcome any suggestions from our community as to ways we could do more.

If you’re interested in working with Natalie Marie Jewellery, we would love to hear from you. 

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We are a member of the Responsible Jewellery Council and are currently working to become accredited. This is an immensely in depth process, but one we are deeply invested in to ensure that we can really stand confidently behind the label of a ‘responsible jewellery company’. We are so aware of how commonplace the words ‘sustainable’ and ‘ethical’ are now, and that these have somewhat lost their weight - what we are really driven by is a desire to stand behind these claims with confidence that we are going beyond language and seeing this through in every facet of our practise as a manufacturing company and retailer.

Throughout this process, our focus has expanded far beyond our in house practices, which we have had a great grasp on for many years - to tracing material throughout every single step of the supply chain.

We work with a very tight knit network of suppliers, most of which we have worked with for the best part of a decade, it's these relationships and strong foundations which enable us to push our sustainability efforts forwards with great momentum.


Giving back

While we do our utmost as a business to leave a lighter, more responsible footprint on the environment, we also believe we can always do more. As such, we are proud supporters of IMPACT, a global organisation that works to improve how natural resources are managed where security and human rights are at risk. 

The mismanagement of natural resources fuels and sustains crisis around the world and IMPACT is guided by the core belief and principle that lasting and transformative change in the natural resource sector will come by providing capacity to local actors. 

IMPACT investigates and develops approaches for natural resources to improve security, development, and equality. IMPACT envisions a world where resources contribute to equitable peace and development, and where communities are empowered to decide how their natural resources are managed.

Natalie Marie Jewellery donates 1% of total online sales to IMPACT on a quarterly basis to help to support the incredible work they do across Regulatory and Legal Reform, Supply Chain Transparency, Gender Equality, Illicit Trade and Financing and Environmental Stewardship. 

Learn more about IMPACT

Acknowledgement of Country

We respectfully acknowledge the Garigal People of Guringai Country, who are the traditional custodians of this land that Natalie Marie Jewellery calls home; where our staff and family create, learn and work.  We more widely acknowledge all Aboriginal and Torres Strait Islander people as the traditional custodians of this vast continent, whose extraordinary culture is amongst the oldest in human history.

We pay our deepest respects to all Elders - past, present and future - who carry the life of this land in their spirit, and protect the traditions, rich culture and the hopes of their people.

We strive towards an enriched appreciation of this cultural heritage, and a greater awareness of the truth of our history, so that we may move together towards reconciliation and healing as a nation.

2020 has been the year of seismic shifts in so many aspects of human life.  The Black Lives Matter movement struck us to the core, encouraging each of us to search ourselves deeply. Once again, we are considering the true nature of our whitewashed history, and what we can do to be dedicated allies in creating lasting change.

We are exploring new avenues that we hope will lead to rich relationships with Aboriginal and Torres Strait Islander artists, and the communities that thrive around us. 

To transform good intentions into action, we are collating an application to complete a Reconciliation Action Plan (RAP) through Reconciliation Australia.  Undertaking this journey allows us to enrich our understanding of the cultural history of this land, foster meaningful relationships with communities, and champion First People artists and culture in our showroom and across our social channels. 

We will be educating our staff through cultural immersion activities such as walking tours, newsletters and taking part in NAIDOC week celebrations.  You will also read more on our social pages about the extraordinary achievements of activists, artists and leaders across the world. 

We are learning every day and will continue to expand in our vision and practice to champion those who embody resilience and shine so brightly.

Story telling

So much of what we do at Natalie Marie Jewellery is centred around love. Whether it’s an engagement ring; a gift for a friend; a necklace to celebrate a milestone moment; or a forever piece to be passed down for generations to come, it is an honour to be involved in your story. We take great pride and care in crafting each piece for our customers, understanding the value and significance that they hold.

We also share stories of our customers and more of the NMJ story on our journal.

Client Stories


NMJ is a family owned business led by Natalie and Daniel Fitch. We have a small, close knit team of 26 who work from our Head Office and studio in Avalon. We have a specialised team of jewellers working in our studio who begin the process of crafting your NMJ piece as soon as we have received your order.

We are deeply committed to providing a safe, nurturing and progressive workplace for our team. We are passionate about professional development, especially with our manufacturing jewellers, as we see this as a way to ensure the continuation of our craft into the future.

For our extended family of stockists, the hands on NMJ process remains the same. They place an order each season and we create each item by hand in our Sydney-based studio, ensuring we maintain the same level of care and consideration to lessening our impact on the environment. Our stockists share the same passion, love and commitment not only to our pieces, but in the way they approach their businesses too.

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